In a bold and captivating fusion of horological tradition and contemporary urban expression, the IFL x Bulova Super Seville Mural Watch, priced at £990, emerges as a truly unique statement piece. This limited-edition collaboration brings the raw, untamed energy of New York City’s vibrant street art scene directly to the wrist through a series of meticulously hand-painted dials, ensuring that no two timepieces are exactly alike. For the discerning individual who appreciates the intersection of artistic flair and horological excellence, this watch offers a wearable gallery experience that is as distinctive as it is compelling.
The very essence of the Super Seville Mural lies in its dial – a dynamic canvas that captures the spontaneity and vibrancy found on the walls of New York City. Each dial is a bold collage of graffiti-inspired characters, symbols, and a riot of colours, reflecting the ever-evolving artistic landscape of the urban environment. Carefully composed to embody the dynamic spirit of the city, these miniature masterpieces transform the act of timekeeping into a personal expression of artistic individuality.
The vivid palette and playful elements create a striking contrast against the refined stainless steel of the case, embodying the fascinating juxtaposition that makes New York itself so captivating – where sophistication and raw creativity coexist in perfect harmony. Much like the multilayered narratives found in the city’s best murals, each element on the dial tells a story, making this timepiece a truly wearable work of art.
Built upon the foundation of the vintage-inspired Bulova Super Seville platform, this watch seamlessly blends retro aesthetics with modern precision. The distinctive TV-shaped 38mm stainless steel case not only provides a comfortable and stylish presence on the wrist but also subtly echoes the frames often used by street artists, providing the perfect backdrop for the intricate dial artwork.
Complementing this unique case design is Bulova’s high-frequency Precisionist movement (operating at an impressive 262kHz), which delivers exceptional accuracy and a mesmerizingly smooth sweeping second hand that glides across the dial like an artist’s brushstroke. This kinetic element further brings the vibrant street art to life, creating a dynamic visual experience with every glance at the wrist.
The thoughtful design extends to the details that frame the artwork. A grooved coin-edge bezel and an integrated three-link bracelet not only enhance the overall aesthetic appeal but also subtly mimic the architectural elements often found within New York’s celebrated murals. This cohesive design language ensures that the watch is not only a striking artistic statement but also maintains a high degree of everyday wearability. The first 100 of these limited-edition timepieces (restricted to just 300 pieces worldwide) are available for immediate delivery, with the remaining pieces scheduled to ship in early June 2025, adding to the exclusivity and desirability of this unique collaboration.
For decades, New York City has stood as a global epicentre of artistic rebellion and unbridled expression, its concrete walls and steel surfaces serving as canvases for generations of creators. The city’s vibrant street art movement has evolved from simple tags into elaborate murals that capture the very pulse, energy, and character of this ever-changing metropolis.
It is this raw and democratic form of creativity that inspired the Bulova Super Seville Mural – a timepiece that pays homage to the city where Bulova itself was founded in 1875. This exclusive collaboration between IFL Watches and Bulova represents a perfect marriage of heritage and innovation, seamlessly fusing Bulova’s long-standing watchmaking excellence with the expressive power of urban art. What truly elevates this timepiece beyond conventional watches is the seamless integration of vintage aesthetics with cutting-edge precision and the undeniable artistic flair of its hand-painted dial.
Like the ever-evolving murals that inspire it, this rare collection piece tells both time and a story simultaneously, making it an essential accessory for the discerning individual who appreciates the dynamic intersection of art and horology.
