The UNIMATIC U5S-MoMA-R watch (£1100) is an extraordinary blend of artistic inspiration and Italian craftsmanship, paying tribute to the De Stijl art movement. Limited to just 75 pieces, this unique timepiece has been designed in collaboration with MoMA, making it a perfect pick for collectors and enthusiasts who value exclusivity and striking design. With its 36mm stainless steel case and a dial bursting with primary colours, the U5S-MoMA-R is a bold yet refined addition to the UNIMATIC Modello Cinque series.
The watch’s matte white dial prominently displays the black MoMA logo, with a primary blue hour hand, a primary red minute hand, and a primary yellow reverse lollipop seconds hand, all tipped with Super-LumiNova C1 for visibility in low-light conditions. The playful use of these bold colours adds a touch of the De Stijl aesthetic, making this timepiece stand out without being overly flashy. The minimalist design also features matte black markers and open second rail trims, providing a subtle contrast that enhances legibility and sophistication.
This 36mm case is crafted from 316L brushed stainless steel, ensuring both durability and a polished, refined look. The slim, 11.05mm thick case, coupled with the 2.2mm thick double-domed sapphire crystal, offers both comfort and robustness. The sapphire crystal is coated on the inner side with anti-reflective treatment, providing optimal readability under any lighting condition. Water resistance is guaranteed up to 300 meters (1000ft), meaning the U5S-MoMA-R is ready for your underwater adventures or a simple splash of elegance during your daily routine.
At the heart of the UNIMATIC U5S-MoMA-R is the Swiss-made Sellita SW200-1 automatic movement. Operating at 28,800 beats per hour (4 Hz) with a 38-hour power reserve, this movement ensures precision and reliability. It features a hacking seconds hand for accurate time setting and is anti-magnetic, rated to withstand up to 4800 A/m. This movement combines Swiss accuracy with a playful Italian design twist, making it an ideal watch for those who value function and flair.
The U5S-MoMA-R comes with two interchangeable straps: a striking primary red leather strap for a bold statement, and a black tapered TPU strap for a more understated look. Both feature quick-release hardware, allowing for easy strap changes to match your style. The brushed stainless steel hardware, signed by UNIMATIC, adds a final touch of quality to the package.
Each watch in this exclusive collection is fitted with a UNIMATIC x MoMA screw-down caseback, featuring the individual progressive number of the piece, emphasizing the uniqueness of this limited run. Packaged in a tough case, along with a warranty card and a unique ID seal, the UNIMATIC U5S-MoMA-R is backed by a 24-month worldwide warranty.
From the De Stijl-inspired use of primary colours to the precise craftsmanship and high-quality materials, the UNIMATIC U5S-MoMA-R is a unique and engaging timepiece that artfully balances form and function. Whether you’re a seasoned collector or simply a fan of cutting-edge design, this is one watch that will bring a sense of artistic flair and technical sophistication to your wrist.
