The Jack Mason Strat-o-timer GMT: Dr Pepper® 2024 Edition Watch ($903) is back, embodying the spirit of two iconic Texas brands in a unique collaboration that pays homage to the Lone Star State. Jack Mason and Dr Pepper® have partnered once again to deliver a timepiece that encapsulates the joy of treating yourself to something special. With a frosty white metallic dial that exudes a cleaner, brighter aesthetic, this year’s Strat-o-timer is all about fresh new looks and timeless Texan pride. And while it may look special, rest assured—this edition is not limited, meaning everyone can join in the celebration.
The 2024 Dr Pepper® Strat-o-timer is a love letter to the state of Texas. Featuring thoughtful details inspired by Dr Pepper® and the Lone Star State, it’s clear that this watch is more than just a timekeeper—it’s a story of two Texan icons coming together. The dial is accented with subtle touches of Texas warmth, including the Lone Star details and the vibrant red, white, and blue counter-balance on the seconds hand. Even the lume design is uniquely Texan, with Dr Pepper® colours glowing in the dark and commemorative lume highlights on the 10, 2, and 4 indices—a nod to Dr Pepper’s famous “Drink a Bite to Eat at 10, 2, and 4” slogan from the 1930s.
The Strat-o-timer GMT doesn’t just impress with its looks—it’s also built with the kind of technical prowess that Jack Mason is known for. Powered by a self-winding movement, it boasts a 42-hour power reserve, 24 jewels, and a 28,800 vph beat rate. The watch features a GMT function with a jumping local hour hand, providing functionality akin to the Rolex GMT-Master II—a feature usually reserved for far more expensive timepieces. Jack Mason has regulated each movement in-house to ensure a precision of +/-5 seconds per day, bringing high-end watchmaking quality to an affordable price point.
The 316L stainless steel bracelet offers a concealed, tool-free micro-adjustment system, allowing wearers to fine-tune the fit for ultimate comfort. The clasp, with nine levels of adjustment, ensures the perfect fit across a broad range of wrist sizes. While worn, the clasp’s mechanisms remain hidden, maintaining the bracelet’s clean and refined look.
Arriving in special co-branded packaging featuring historic Dr Pepper® imagery, the 2024 Strat-o-timer GMT is a perfect blend of iconic heritage and modern design. Whether you’re a lifelong Texan or simply an admirer of timeless craftsmanship, this watch makes a bold statement of style and heritage—a true celebration of Texas pride.
