In the often sober world of horology, true, unadulterated fun is a rare commodity. Yet, when a collaboration emerges between two of the industry’s most dynamic “insider” names, a special kind of magic is all but guaranteed.
This is precisely the case with the Studio Underd0g Massena LAB 03 SERIES Champagne & Caviar, a timepiece that brilliantly fuses the playful, viral design ethos of Studio Underd0g with the collector-grade credibility of William Massena’s famed “laboratory.” This isn’t just a watch; it’s a celebration, and the theme is, fittingly, the most perfect pairing of all.
The concept is brought to life with a level of wit and detail that is truly exceptional. The dial itself is a shimmering “Champagne,” achieved with a radial brushed base and a coarse dégradé top-dial that evokes subtle effervescence. But the true artistry is in the complications.
A keen eye will spot the distinct silhouette of a champagne bottle meticulously integrated into the base of the sweeping chronograph hand. The real masterstroke, however, lies at three o’clock. Using modern machining, the oversized “big-eye” sub-dial has been artfully reimagined to resemble a generously portioned pot of caviar. It’s an idiosyncratic, playful twist that is executed with the seriousness of high-end watchmaking.
This is the genius of the collaboration: the whimsical exterior is backed by formidable mechanical substance. Housed within the perfectly proportioned 38.5mm stainless steel case is the Swiss Sellita SW510 M calibre.
This is not your standard chronograph; it is a manual-winding monopusher, an elegant and complex movement beloved by enthusiasts for its tactile, single-button operation. Building on the success of their first use of this movement, Studio Underd0g has secured a Spécial grade version, regulated to an impressive ±5 seconds per day. Visible through the sapphire caseback, the movement boasts a hefty 63-hour power reserve and a custom, ruthénium anthracite finished bridge with Côte de Genève, created exclusively for the brand.
This entire package, with its 44.5mm lug-to-lug, classic 3-part case construction, and 5 ATM water resistance, represents a masterclass in wearable, neo-vintage design. The watch is secured to the wrist by a beautifully supple, pebble-grain calfskin strap, courtesy of the renowned artisans at The Strap Tailor.
For £1750, this timepiece is a rare and joyous statement—a watch destined to last, proving that serious horology and a sense of humour are indeed a perfect pairing.
