American watchmaking has undergone a fascinating renaissance over the last decade, transitioning from a historical footnote back into a vibrant hotbed of independent craft. At the vanguard of this movement is the Weiss Watch Company.
Founded and operated by Cameron Weiss, a Swiss-trained and certified American watchmaker, the brand is steadfastly committed to sourcing the finest materials domestically and reviving a legacy that lay dormant in the United States for generations.
By manufacturing the vast majority of their necessary components in-house and assembling every single piece entirely by hand, Weiss brings a rare, artisanal prestige to modern horology.
Their latest release takes this hyper-local dedication a step further. Partnering with their neighbors just miles down the road in Nashville, Tennessee, Weiss has teamed up with premium apparel outfitters Imogene + Willie to drop a striking new collaboration: the Weiss Watch Co x Imogene + Willie 38mm Automatic 002 Watch.
Retailing for £2982, this timepiece effortlessly blends rugged, field-ready utility with a refined, custom-tailored design palette.
Case Architecture and Dial Artistry
The first thing that strikes you about the Automatic 002 is its exceptional execution on the wrist. Weiss opted for lightweight, highly resilient titanium for the case construction, a material choice that keeps the total weight of the watch down to a feather-light 54 grams including the strap.
* Case Material: Machined Titanium
* Case Diameter: 38mm (excluding the crown)
* Lug-to-Lug: 46.2mm
* Case Thickness: 10.7mm (including crystal)
With a highly wearable 46.2mm lug-to-lug measurement and a slim 10.7mm profile, it hugs the wrist beautifully without ever feeling obtrusive. Up front, a double-domed and beveled sapphire crystal features a multi-layer anti-reflective coating on the inside surface, providing a crystal-clear, uncompromised view of the dial.
The dial itself is machined from a solid sheet of naval brass, hand-painted, and finished with high-visibility numerals. Weiss has treated the layout with cream-colored Super-Luminova BGW9, matching the distinct “latte” lume packed into the classic silver syringe hands.
A vibrant pop of contrast arrives via the central sweep orange seconds hand, lending a playful, custom character to the otherwise utilitarian field layout. True to its tool-watch lineage, a tactile screw-down crown ensures a robust 330 feet (100 meters) of water resistance.
The Hand-Assembled Caliber 2130
Flipping the watch over reveals a beautiful sapphire crystal and titanium exhibition caseback, cleanly secured to the chassis by four 316L stainless steel hex screws.
Behind the beveled sapphire glass beats the proprietary Weiss Watch Company Caliber 2130 mechanical movement.
“Utilizing the legendary, ultra-reliable ETA 2892A2 as its foundational architecture, every single Caliber 2130 movement is painstakingly finished and assembled by hand in Weiss’s Nashville workshop.”
Operating at a smooth high-beat frequency of 28,800 vibrations per hour (4Hz), this automatic caliber packs a dependable 42-hour power reserve.
It includes modern mechanical necessities like hacking seconds for precise time setting, a central sweep second, and Incabloc shock protection to effortlessly absorb daily wear and tear.
A Complete Artisanal Package
A true collaboration extends far beyond a simple dial signature, and the presentation of the 002 embodies a shared obsession with premium, heritage materials.
| Component | Material / Origin |
| Straps Included | Rugged Cordura Canvas AND Rich Horween Leather |
| Strap Stitching | Fully Hand-stitched in Nashville, TN |
| Travel Protection | Custom i+w Mt. Vernon Mills Canvas Pouch |
| Presentation Box | Custom Handcrafted Weiss Red Oak Wooden Box |
Rather than forcing collectors to choose between styles, the watch ships with two distinct options: a rugged black Cordura canvas strap and a rich, supple Horween Leather strap, both beautifully hand-stitched right in Nashville. The unboxing experience is equally elevated.
Each timepiece comes protected inside a custom Imogene + Willie pouch constructed from Mt. Vernon Mills canvas, accompanied by an individually numbered certificate of authenticity.
The entire package is housed inside a custom Weiss red oak wooden box and backed by an insured 2-year factory warranty.
For £2982, the Weiss x Imogene + Willie Automatic 002 isn’t just a highly competent daily-wear field watch—it’s a beautifully tangible proof of concept for the future of independent American horology.
