The Trafford Watch Co Touring GMT Collection ($849) invites you on a cross-country odyssey that blends contemporary design with vintage Americana charm. Each colourway in this lineup is named after an intimate music venue that celebrates genuine connections—think The Saxon Pub in Austin, The Troubadour in Hollywood, or The Bluebird Café in Nashville. While these legendary spots might not pack the punch of massive arenas, they thrive on a sense of closeness that the Touring GMT strives to capture.
Drawing its aesthetics from a rich tapestry of American history—from weathered industrial towns to neon-lit city skylines—this watch exudes a modern edge while tipping its hat to the past. Bold typography and hands reminiscent of classic sign painting highlight that heritage, and the vivid colour options offer a burst of youthful energy, creating a timepiece that commands attention without feeling out of place in your daily rotation.
What sets the Touring GMT Collection apart is its one-of-a-kind dual time zone function. Rather than stick to the usual 24-hour format, Trafford Watch Co has opted for an AM/PM display that splits the dial into distinct day and night sections. Midnight sits at the bottom—an unconventional twist that allows for an immediate, visual grasp of whether it’s morning or evening back home.
For travellers, musicians on tour, or anyone with loved ones spread across time zones, this thoughtful choice makes it easier to gauge if it’s a good moment to connect without diving into the mental math of conventional GMT displays. Instead, a simple glance tells you everything you need to know, forging a personal link that goes beyond numbers.
Despite its urban-friendly looks, each watch in the Touring GMT Collection is built to handle life on the road. Rated at 10 ATM water resistance, it can shrug off the occasional downpour—or an unexpected dip—without breaking a sweat. Both the front and rear of the watch feature sapphire crystal for added protection, while the case and bracelet boast a special hardening treatment to ward off everyday scuffs.
This fusion of robust engineering and artistic flair means you can wear the Touring GMT confidently whether you’re strolling neon-lit boulevards, venturing through rustic back roads, or simply daydreaming about your next gig. By merging classic Americana cues with modern craftsmanship, Trafford Watch Co captures the spirit of endless highways, close-knit music halls, and a nation’s knack for reinvention—making the Touring GMT an instant companion for anyone with a taste for adventure, authenticity, and impeccable style.
