When Italian tool-watch minimalist UNIMATIC collaborates, the watch community pays close attention. Founded on the principle of stripping utility timepieces down to their pure geometric essence, the Milanese brand has repeatedly demonstrated that restraint can yield extraordinary character.
For their latest limited release, UNIMATIC has partnered with Seoul’s renowned concept store, San Francisco Market, to create a watch that balances utilitarian discipline with artisanal unpredictability: the UNIMATIC x San Francisco Market Modello Uno U1 Watch (ref. U1-SFM).
Priced at £970 and strictly limited to just 111 individually numbered pieces, this Made-in-Italy automatic diver takes UNIMATIC’s iconic dive architecture and infuses it with a tactile, geological aesthetic that ensures no two pieces in the run are identical.
The Art of Controlled Imperfection
The centerpiece of the Modello Uno U1-SFM is undeniably its custom matte navy blue galvanic dial. Rather than striving for pristine, clinical uniformity, UNIMATIC and San Francisco Market subjected the dial base to a specialized electrochemical process that intentionally embraces surface micro-variations.
The result is an organic, speckled texture reminiscent of accelerated aging or weathered sea stone.
* Case: 316L Brushed Stainless Steel (40mm Mid-Case / 41.5mm Bezel / 49mm Lug-to-Lug)
* Glass: 2.5mm Double-Domed Anti-Reflective Sapphire Crystal
* Bezel: 120-Click Mono-Directional Bezel with Matte Navy Aluminum Insert
* Dial: Matte Navy Blue Galvanic Dial (Electrochemical Speckled Texture)
* Water Resistance: 300 Meters / 30 ATM / 1000 Feet
Contrast is maintained through stark matte white printed graphics, featuring a field-watch-inspired layout with 12-hour Arabic numerals and an inner 24-hour track.
Framing the dial is a matte white open seconds rail. For low-light legibility, UNIMATIC’s signature brushed stainless steel “ladder phantom” hour and minute hands are filled with blue-glowing Super-LumiNova® BG W9, accompanied by a navy blue Cerakote reverse-lollipop seconds hand with a luminous tip.
Italian Architecture Meets 300M Capability
Surrounding this one-of-a-kind dial is UNIMATIC’s signature 316L brushed stainless steel case. Measuring 40mm at the mid-case and 41.5mm across the bezel, with a 49mm lug-to-lug span and a total height of 14.4mm (including the crystal), the Modello Uno delivers substantial wrist presence without feeling unruly.
“By allowing the electrochemical process to run its course, UNIMATIC transforms every dial into a singular canvas—turning natural manufacturing micro-variations into wearable art.”
Engineered to professional diving specifications, the U1-SFM features a 120-click mono-directional safety bezel fitted with a minimalist matte navy aluminum insert.
An oversized 8mm “Alchemical Sun” screw-down crown sits between protective guards, working in tandem with the custom-engraved solid caseback to guarantee an impressive 300-meter (30 ATM) water resistance rating. Protecting the dial is a heavy-duty 2.5mm double-domed sapphire crystal treated with an internal anti-reflective coating.
Reliable Mechanics & Dual Personality
Beating beneath the collaborative caseback is the reliable Japanese automatic Caliber NH35A.
Operating at 21,600 vibrations per hour (3 Hz) with bi-directional self-winding, manual winding, and hacking seconds, this workhorse movement delivers over 41 hours of power reserve.
| Specification | Performance Detail |
| Retail Price | £970 |
| Movement | Automatic Caliber NH35A (21,600 vph / 41H Reserve) |
| Luminescence | Super-LumiNova® BG W9 on Hands & Bezel Dot |
| Included Straps | Navy Blue Leather Quick-Release & Vintage Navy TPU |
| Limitation | Strictly Limited to 111 Numbered Pieces |
To match the curated vision of San Francisco Market—a Seoul concept space founded in 2005 that is celebrated for championing authentic, timeless design—the U1-SFM ships with two distinct straps: a refined navy blue leather two-piece strap with quick-release spring bars, and a rugged vintage navy TPU strap for aquatic duty.
Delivered in a branded UNIMATIC tough case, the UNIMATIC x San Francisco Market Modello Uno U1 Watch at £970 is a remarkable fusion of Italian industrial design and organic individuality.
