In the ever-evolving world of horology, where tradition often intertwines with innovation, a new wave of consciousness is emerging, driven by brands that seek to reconcile exceptional craftsmanship with a profound commitment to environmental responsibility. DETRASH, a name that speaks directly to its mission, embodies this ethos with compelling clarity, and their Cali White watch stands as a striking exemplar of this philosophy. More than just a dive watch, the Cali White is a statement of intent, a timepiece that elegantly marries vintage design cues with cutting-edge sustainable materials, resulting in a watch that is as visually compelling as it is ethically sound.
The Cali White Watch (£375) immediately captivates with its dial – a “California dial,” a design deeply rooted in horological history, tracing its lineage back to the 1930s and iconic brands like Rolex and Panerai. This distinctive dial configuration, juxtaposing Roman numerals in the upper register with Arabic numerals in the lower, is not merely a stylistic flourish; it is a deliberate choice inspired by the practical demands of legibility. Reputed to be “error-proof” and prized for enhanced readability, particularly in demanding conditions, the California dial on the Cali White is expertly executed, providing a balanced and instantly recognizable aesthetic.
DETRASH further enhances the dial’s allure with a textured finish, adding a tactile dimension and subtle visual depth, moving beyond the purely functional and embracing a more nuanced and sophisticated design language. For the first time in DETRASH’s collection, the Cali White also introduces “Cliff,” the brand’s globe-trotting mascot, a subtle and charming addition to the dial, alongside the welcome unveiling of an exhibition caseback – allowing a glimpse into the mechanical heart that powers this eco-conscious timepiece.
Beneath the captivating dial and vintage-inspired design lies the robust heart of a capable dive watch. The 41mm case, perfectly proportioned for contemporary tastes, is crafted from 80% recycled stainless steel, an environmentally conscious choice that does not compromise on durability or quality, achieving a standard equivalent to surgical-grade 316L stainless steel. This dedication to sustainable materials extends to the strap, fashioned from #tide ocean plastic, transforming discarded waste into a durable and comfortable component, a tangible representation of DETRASH’s commitment to ocean conservation.
Water resistance is confidently rated to 200 meters, solidifying the Cali White’s credentials as a genuine dive watch, ready for aquatic adventures both above and below the surface. A 120-click unidirectional bezel, available in solid steel or with a ceramic insert depending on the specific model, further underscores its dive-ready functionality, ensuring precise timing for underwater excursions or everyday timing needs. Scratch-resistant sapphire crystal protects both the dial and the exhibition caseback, offering unparalleled clarity and resilience, safeguarding the watch’s aesthetic and mechanical integrity for years to come.
Powering the Cali White is the reliable Seiko NH35 automatic movement, a calibre renowned for its robustness, accuracy, and dependability. With 24 jewels minimizing friction, a 41-hour power reserve ensuring ample autonomy, and a smooth sweeping seconds hand, the NH35 provides a solid and dependable foundation for this eco-conscious timepiece. The movement’s accuracy, antimagnetic properties, and shock resistance further reinforce the Cali White’s credentials as a watch designed for real-world wear and enduring performance.
Swiss Superluminova is applied to the hands and indices, ensuring exceptional low-light legibility, a vital feature for any dive watch, and a practical touch for everyday visibility. DETRASH acknowledges that the Superluminova performs optimally on lighter dial colours, a transparent detail that speaks to their commitment to honesty and accurate representation. Even the packaging of the DETRASH Cali White reflects the brand’s unwavering commitment to sustainability. The watch is presented in 100% recycled and recyclable card, and a pouch crafted from 100% recycled velvet, utilizing offcuts from the fashion industry, minimizing waste and reducing environmental impact at every stage of the product lifecycle. DETRASH deliberately eschews large, opulent watch boxes, recognizing their superfluous nature and the associated emissions of unnecessary transport, choosing instead to prioritize sustainability and responsible consumption.
Priced at £375, the DETRASH Cali White is more than just a stylish and capable dive watch; it is a conscious choice, a timepiece that allows the discerning collector to embrace horological heritage and contemporary design while actively supporting a brand dedicated to positive environmental impact. For those who seek a watch that speaks to both their sense of style and their sense of responsibility, the DETRASH Cali White is a compelling and undeniably attractive proposition, a timepiece ready to make waves, both above and beneath the surface.
