Cycling and horology unite in the Bravur Team Heritage PEU Watch (£912.50), a stunning timepiece that pays homage to the iconic Peugeot cycling team—the most successful squad in history. With legendary riders like Eddy Merckx and Tom Simpson, the team’s legacy is celebrated in every meticulous detail of this Swedish-made watch.
The PEU’s dial design is a masterpiece of subtle storytelling. Featuring black square hour indices and a miniature checker pattern at the 12H index, the watch evokes the team’s signature jersey, worn proudly from 1963 to 1986. Set against a discreet green frame, these indices nod to the BP logo that graced the jersey’s shoulders between 1956 and 1975. At the centre, an embossed checkerboard pattern plays with shadows and highlights, adding depth and dynamism to this already striking design.
Encased in robust metal with polished chamfers and an integrated sculpted crown guard, the PEU is as durable as it is elegant. The domed sapphire crystal ensures scratch resistance, making it perfect for life both on and off the bike. Its carefully tailored dimensions—slim and refined—cater to slender wrists, ensuring comfort during daily wear or cycling adventures.
On the case back, Bravur continues its homage to cycling history. The Team Heritage logo, inspired by the classic cycling cap, takes pride of place, alongside an engraving of the individual serial number and water resistance details—cleverly written in a tyre pressure style (max 10.0 bar/145 PSI). It’s a nod to both craftsmanship and the sport’s technical precision.
Every PEU watch is hand-built to order in Båstad, Sweden, with a lead time of approximately two weeks. This bespoke approach ensures that each piece is as unique as the cycling legends it celebrates. The PEU strikes a perfect balance between vintage inspiration and modern innovation, making it an exceptional addition to any watch collection.
Whether you’re a cycling aficionado, a lover of fine watches, or both, the Bravur Team Heritage PEU Watch is a wearable piece of history. At £912.50, it’s a timeless tribute to an era when cycling was more than a sport—it was a way of life. Don’t just wear a watch; wear a legacy.
