On Earth Day 2025, as the clock strikes 3 PM Central European Summer Time, a new star will emerge in the horological cosmos: the About Vintage Earthrise. This isn’t merely a watch; it’s a poignant reminder, a miniature planet gracing the wrist, born from a collaboration between the Danish watchmakers at About Vintage and WWF Denmark. This limited edition timepiece draws its inspiration from one of humanity’s most profound visual experiences – the iconic Earthrise photograph captured by Apollo 8 in 1968.
That breathtaking image of our blue marble rising above the stark lunar horizon became a symbol of our planet’s fragility, its unity, and our collective responsibility to protect it. In that spirit, 25% of all sales from the Earthrise will directly support WWF Denmark’s vital work in safeguarding our planet’s precious wild nature. This watch, available for a limited time only, is more than an accessory; it’s a commitment.
Nature, in its boundless complexity and elegant efficiency, has always been the ultimate designer. From the intricate dance of ecosystems to the majestic beauty of landscapes, it has inspired human creativity for millennia. Yet, this very source of inspiration is facing unprecedented threats. Like the delicate mechanics of a fine watch, nature is an interconnected system where the removal of even a small component can have cascading consequences.
Recognizing this critical juncture, About Vintage has partnered with WWF Denmark to create a timepiece that not only honors the Earth’s inherent beauty but actively contributes to its preservation. The Earthrise serves as a constant visual cue, a daily reminder of the extraordinary world we stand to lose and the urgent need for its protection. Each glance at the wrist becomes a moment of reflection, a subtle nudge towards mindful action.
The design of the Earthrise is a thoughtful tribute to its namesake. The dial itself features a captivating graphic representation of our planet, brought to life with blue emission Super-LumiNova that glows with an ethereal luminescence in the darkness, mirroring the Earth’s radiant presence against the blackness of space. Adding a playful yet meaningful touch is the unique animal date wheel, which, instead of numerals, showcases endangered species whose habitats are under threat from human activities.
This subtle detail serves as a daily reminder of the tangible impact we have on the planet’s biodiversity. Encircling the dial is a star-dotted bezel, further emphasizing the contrast between the darkness of space and the brilliance of our world. The watch is secured with a comfortable and durable one-pass NATO strap crafted from sustainable materials, proudly bearing the OEKO-TEX® STANDARD 100 certification, underscoring the commitment to environmental responsibility.
Beneath the captivating aesthetics lies a reliable engine, mirroring the Earth’s own self-sustaining rhythm. The Earthrise is powered by a Miyota 8215 automatic movement, a testament to precision and longevity, requiring no batteries and driven purely by motion. This choice of movement is a deliberate parallel to the natural world, a complex and interconnected system where every element plays a crucial role.
With a 42-hour power reserve and hacking seconds, this timepiece is built for both the everyday and the adventurous, boasting a robust 316L high precision stainless steel case and water resistance up to 200 meters. It’s a watch ready to accompany you on any exploration, from the urban jungle to the untamed wilderness, all while carrying the knowledge that your choice is contributing to a greater cause.
The collaboration with WWF Denmark is at the heart of the Earthrise project. For over six decades, WWF has been at the forefront of global conservation efforts, working tirelessly to protect oceans, forests, and endangered wildlife. Their projects span the globe, addressing critical issues such as climate change, biodiversity loss, and sustainable resource management.
By dedicating 25% of every Earthrise purchase to WWF Denmark, About Vintage is empowering these vital conservation initiatives, ensuring that the beauty and ingenuity of our planet continue to inspire future generations. The About Vintage Earthrise is more than a stylish and reliable timepiece; it’s a statement, a conversation starter, and a tangible contribution to the preservation of the greatest design ever made. It’s an opportunity to wear your values on your wrist, knowing that you are part of a movement to protect the only home we have.
