In the traditionally stiff and self-serious world of luxury watchmaking, a little irreverence goes a long way. When you take the undisputed king of British horological customization, George Bamford, and pair him with the Parisian horological vandal Romaric André—better known to collectors as seconde/seconde/—the results are guaranteed to ruffle a few feathers. Their latest collaborative effort is a masterclass in playful provocation. Enter the Bamford London X Seconde/Seconde/ B347 Bad Mof’r Limited Edition Watch, a timepiece that combines serious mechanical chops with an aesthetic attitude that simply refuses to behave.
The narrative of this highly exclusive 50-piece limited edition centres around two distinct, rebellious elements. The first is right there on the dial. In a brilliant piece of typographic mischief, the traditional Bamford logo has been rearranged into the anagram “BAD MOF’R,” setting the cheeky tone for the entire piece. The second, and perhaps most arresting feature, is found at the 3 o’clock subdial.
Here, seconde/seconde/ has executed his signature party trick, swapping out the conventional chronograph hand for a pixelated, disembodied hand delivering a single-fingered salute. This unapologetic middle finger serves as the chronograph’s 30-minute counter. Clad in a stark white glove with an “eff-off” red sleeve, the graphic pops aggressively against the rich, gradient blue dial, perfectly colour-matched to the sweeping red central seconds hand.
But do not let the visual punchline distract you from the fact that this is a seriously capable sports watch. The BAD MOF’R is built upon Bamford’s acclaimed B347 platform. The case is machined from ultra-light, incredibly resilient Grade 5 Titanium. Measuring a contemporary 41.5mm in diameter with a lug-to-lug length of 48.5mm, it offers significant wrist presence without the cumbersome weight usually associated with a mechanical chronograph.
Sitting at 14.5mm thick, the brushed titanium housing is both stealthy and sophisticated. With a robust 100 metres of water resistance, it is more than capable of handling the rigours of daily wear. The entire rebellious package is secured to the wrist by a highly durable, colour-coordinated blue Cordura strap that perfectly complements the dial’s deep gradient hues.
Beneath the disruptive exterior beats a heart of pure, reliable Swiss engineering. The watch is powered by the Sellita SW510 MPa, a self-winding monopusher chronograph movement that is as robust as it is refined. Operating at a brisk 28,800 vibrations per hour and featuring 27 jewels, this cam-operated calibre ensures precise timekeeping and smooth, satisfying chronograph actuation.
The monopusher design—controlled by a single, sleek push-button located at the 2 o’clock position—allows the wearer to start, stop, and reset the central 60-second counter and the infamous 30-minute middle finger with a single digit. Furthermore, the movement boasts a generous 62-hour power reserve, ensuring the watch is ready to make a statement even after a long weekend off the wrist.
In an industry that often takes itself entirely too seriously, this collaboration is a breath of fresh, albeit slightly profane, air. Priced at £2650, the Bamford London X Seconde/Seconde/ B347 Bad Mof’r Limited Edition Watch is an exclusive invitation to wear your attitude on your sleeve.
With only 50 pieces available worldwide, it is a rare bird destined to be coveted by collectors who appreciate high-end mechanics delivered with a heavy dose of subversive wit. It is a brilliant reminder that at the end of the day, collecting watches is supposed to be fun.
